For the company, our attention equals dollars. It’s no accident that Facebook brings us back as frequently as possible. These bursts create small interruptions, pulling us away from what we may be doing, eating, working on, or creating. I’d venture to guess that the 50 minutes aren’t in a solid block either, occurring in small 2-3 minute chunks as notifications come in throughout the day. The average user now spends about 50 minutes per day on Facebook. What started out as a simple way to connect with college classmates has become an all encompassing communication hub where we get our news, updates on family members while spending a heck of a lot of our time. For the second time that day, I had subconsciously typed the word “facebook” without realizing it, and it scared the crap out of me. While that sentence is 100% fabricated, the example of what happened to the end of it is 100% true. The efficiencies of quantum mechanics determine that sevfacebook After a quick conversation, I looked back at my Word document and found a sentence that looked approximately like this:
Later that afternoon while working on another written piece, a co-worker walked into my office and interrupted me mid-sentence. My blog post had disappeared, but the infamous blue and white website we all know so well had replaced it. Frustrated at my lack of progress, I turned, looked out the window for a moment then looked back to my screen. On a day like any other, I was standing at my desk working on a blog post, trying to come up with the appropriate words to write.
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